CREATION

  • What started as a hobby turned into a passion and then a profession – chasing the perfect image …

    The journey has been interesting learning the limitation of cameras and then lighting and that’s before starting to use computers to improve photos out of the camera.  It’s been a long hard journey of research, online seminars and courses trialling this software, that technique – the journey never ends as technology advances exponentially.  The “eureka” moment came with the understanding of colour profiles and calibration … and yes the purchase of even more expensive colour calibrated equipment and software – camera and lens costs are dwarfed by the stable of critical ancillaries!

    Another turning point was understanding that a photographer is not a professional photographer until he/she is in control of the whole shoot set.  To that extent AXiO constrains itself to commercial, fashion and tourism type sectors, plus nature photography for fun.  Each photographic requirement is unique and AXiO offers no obligation, free estimates and quotes for work.

  • Photography …

    Too many people believe the advertising that “smartphone” devices enable their users to produce professional quality photographs – this simply isn’t true.  Even the latest version mobile devices just do not hack it for making commercial grade images, they simply can’t gather the huge amount of light and detail achieved with professional lenses and cameras, and then even with heaps of technology it takes similarly heaps of dedicated time to craft the photography skills to create that amazing image.  Here at AXiO we have the equipment (cameras, lenses, lighting and computers), the industry benchmark processing software and importantly also the honed skill base and patience to create stunning photos.

  • Videography …

    As an extension to its commercial photography services AXiO creates commercial videos.  This includes script writing, multi-camera on-site or in-studio shoot, separate professional sound recording and processing (including, if needed, the use/generation of royalty free music and professional voice-over), model, venue, props and lighting hire, followed by editing, video creation and optimised final rendering to match the video’s intended application (social media, website, broadcast, streaming, in-store, presenter, etc.).  Particular attention is given to sound quality and video-to-sound synchronisation.  AXiO also offers professional online hosting with client galleries, embed codes, password protection, usage control and so on via its advert-free service.

  • Sound …

    As can be seen on the internet “anyone” can point their mobile device and produce a watchable video.  However, giving that video good quality audio and matching that audio to the action is quite another challenge and for that reason AXiO has invested in studio grade audio recording and processing equipment and software.  As well as live recording (and subsequent studio enhancing) AXiO can provide voice-overs and royalty free music for its videos.

A client’s input is vital at all stages in order to produce top quality images.  Equally important is the photographer (or videographer, or recording engineer, whichever is relevant!) having total control of the shoot/recording session.  A spirit of teamwork, with each participant contributing where, when and how needed, will produce the best results.