IMAGE

  • We at AXiO are passionate about image.  All the senses – sound, sight, smell, touch – stimulate a person’s emotions …

    How someone is greeted, how the environment feels, how the atmosphere feels … all these significantly affect one’s perception and resultant mood.  We help our clients project their best image in as many aspects as possible so that their potential customers have the best perception of them, giving the highest likelihood of potential customers becoming actual customers.  Creating this image, this ambience, is what excites us to always be in pursuit of excellence in our fields of skills.

  • Public Imaging profiling …

    Most businesses under-estimate, ignore or have a blinkered view on their public image and its utmost importance.  One classic common example would be those restaurants who give their customers anything other than a pristine menu from which to order the restaurant’s gastric delights – a tacky menu gives patrons low confidence in being presented with a lovely meal!  Image starts right at start and is of equal importance all the way through to the very end.  We help our clients see image shortcomings evaluating every step of their business and then produce a report upon which options to improve public image are discussed and an action plan devised – AXiO helping clients “see the wood from the trees”!

  • Public Relations (PR) …

    With so many ways to get one’s word out PR has become far more complex; nonetheless it is an essential marketing ingredient to further one’s public image.  PR starts with a concept which is then augmented with facts and illustrated with other marketing collateral such a flier, new web page, video, advertising, mail blast, sales campaign, exhibition, conference and so on.  PR is often under rated especially by those who find it hard to find the time to create and develop a theme - smaller operations in particular find it hard it is to set aside the hours required.  PR must be ongoing to be effective, pushing as hard during quiet and busy times – and there’s the conundrum for most – enter AXiO!

  • From concept through creation to placement and monitoring AXiO has the skills and experience to keep your advertising on track and standing out from the crowd; press display ads, online classifieds, billboards - AXiO is there to guide, help and administer.  Creative writing and stunning images set apart a good advert from the ordinary.  How AXiO mostly operates standalone or targeted advertising campaigns is from concept through artwork creation to media booking and administration.  Most SMEs like to control advertising purchasing with AXiO as consultant and project manager/facilitator rather than advertising agent.

  • Creative writing …

    Whilst “a picture may be worth a thousand words” it’s creatively constructed prose which is the deal clincher.  This is particularly the case in a society rich in cultures from around the globe where for much of the target audience English is not their native tongue – anything other than simple, concise phrasing will lead to confusion.  The abbreviated English currently popular, whilst fine for SMS, is inappropriate in business correspondence and can end in lengthy and unwelcome legal disputes.  Company owners and managers are often too involved in their business to craft flawless written and spoken messages.  AXiO produces clear, precise and unambiguous messages using correct English (we remember the difference between ‘brought’ and ‘bought’, we know when to use ‘there’ or ‘their’ or ‘they’re’!) and check for accurate typography; the message will be exactly what the client wants to portray.

  • Branding …

    Whether a product, service, project or corporate identity AXiO researches the market before passing design briefs to select graphics artists and specialist designers.  Importantly AXiO ensures concept designs can be produced economically, ideally using standard materials, finishes, sizes and procedures.  Upon completion of final designs the masters are produced for each application ensuring continuity of design and quality during subsequent usage.  Branding as with other forms of marketing can be a bumpy and expensive road if not executed wisely.  Good branding should stand the test of time.

  • Sales presenters …

    Failure to keep the delivery of sales and corporate messages accurate and consistent often leads to disappointment and fallout.  The chance of this can be reduced and sales improved by the use of professional, well constructed tailored sales presenters, whether simple portfolios interactive mobile presentations or pop-up displays.  AXiO creates effective and reliable sales tools, as a one-off or in multiple quantities, all to an excellent standard.  With the right tool anyone should be able to make a sales/corporate presentation with the absolute minimum of training – don’t scrimp, invest in the best and be assured of the best results.

  • Print …

    Print is not so much in demand these days but it still forms a very important part of an organisation’s image and it tends to hang around for many to see!  As great images and matching well crafted words are critical to printed material we do get involved in it; with our many years of experience in producing print, whether compliment slips, menus or multi-page glossy brochures, we act as a facilitator.  At AXiO we help our client prepare a brief (format, size, print stock and content) and then oversee the acquisition, from qualified suppliers, of quotes, artwork production, print and quality assurance.

  • Website …

    AXiO specialises in the creation of online brochure style websites with, if required, a shopping cart.  Today a website is the first point of research by potential customers and it’s critical to make the landing page every bit as appealing as the product/service being sold - quick loading great eye-catching imagery, precise wording and standout contact details are paramount to a visitor’s satisfaction with one’s website – and it must automatically work on any viewing device.  From updating existing websites to creating new ones AXiO produces SEO compliant websites designed to the client’s needs.  Normally without ongoing SEO titivation, after a short period AXiO’s websites achieve consistently good search result placements.  AXiO also offers a reliable and secure web hosting service.

AXiO does not work on retainers; we only work on a job-by-job basis against a costed written specification which we supply on a no cost, no obligation basis.  Talking with clients, both potential and existing, is the only way to determine the scope of work any one job/project needs.  Different clients have different needs and at AXiO we try to mould ourselves accordingly.  Clients can be assured AXiO will not commit to something we can’t supply to specification, on time, and within budget.  In our areas of expertise AXiO likes to set benchmarks others might aspire to.