RAW image processing …
AXiO has grown its photography skills along with the development of image processing and manipulation technology. Today, using an emerging skill, Axio manually processes the “RAW” data that is produced when taking a
photo. Previously, manipulation of the RAW data has only happened automatically within the camera, defined by and limited to the photographer’s selection of a processing template (sport, portrait, landscape, etc.); the
huge RAW data file was then deleted in favour of the automatically produced compressed image (jpg); modern cameras will retain the RAW data if required. Being uncompressed, the RAW data gives substantially greater
adjustability than a jpg file, being heavily compressed, could ever do. Add the ability to tweak RAW data manually to the use of fast computers, specialised software and high end colour calibrated monitors, the end product
is simply a superior rendered image, one which often needs no further post render adjustment. At AXiO we have trained and practised to a high skill level on the manual processing of RAW data - just like used to be
done (and sometimes still is) in the “darkroom” with light and chemicals on film and paper. RAW data processing is not limited to in-house, AXiO offers this service to trade and consumers alike.